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The University of East Anglia on the outskirts of Norwich was one of the so-called plate glass universities founded in 1963, following the Robbins Report. UEA adopted the city's motto of independence Do different and is especially well-known for its creative writing programme; established by Malcolm Bradbury and Angus Wilson, its graduates including Kazuo Ishiguro and Ian McEwan. The university campus houses the Sainsbury Centre for Visual Arts. The city also has an art college, the Norwich School of Art & Design, located in the city centre. Additionally, the Norfolk and Norwich University Hospital on the city's periphery at Colney was opened in 2001.

Norwich Theatre Royal has been on its present site for nearly 250 years, the Act of Parliament in the tenth year of the reign of George II having been rescinded in 1761. The 1300-seat theatre hosts a mix of national touring productions including musicals, dance, drama, family shows, stand-up comedians, opera and pop.

Each year the Norfolk and Norwich Festival celebrates the arts, drawing many visitors into the city from all over eastern England. The Norwich Twenty Group, founded in 1944, presents exhibitions of its members to promote awareness of modern art.

The Forum, designed by Michael Hopkins and Partners and opened in 2002 is a building designed to house the Millennium Library, a replacement for the Central Library building which burned down in 1994, and the regional headquarters and television centre for BBC East. The building provides a venue for exhibitions, concerts and events, although the city still lacks a dedicated concert venue.

The Millennium Library contains the 2nd Air Division Memorial Library, a collection of material about American culture and the American relationship with East Anglia, especially the role of the United States Air Force on UK air bases throughout the Second World War and Cold War. Much of the collection was lost in the 1994 fire, but the collection has been restored by contributions from many veterans of the war, both European and American.

Recent attempts to shed the backwater image of Norwich and market it as a popular tourist destination, as well as a centre for science, commerce, culture and the arts, have included the refurbishment of the Norwich Castle Museum and the opening of the Forum. The proposed new slogan for Norwich, England's Other City, has been the subject of much discussion and controversy - and it remains to be seen whether it will be finally adopted. A number of signs at the approaches to the city still display the traditional phrase - "Norwich - a fine city."

Satirical comedian Steve Coogan decided to base his unbearably vain, cheesy broadcaster character 'Alan Partridge' in Norfolk, specifically hosting the pre-breakfast show on the fictitious independent station 'Radio Norwich'. It exploited the county's reputation as being somewhat detached from modern trends, past its prime, and rather peripheral to national life. Since then Radio Norwich has ceased to be a fictitious station - it began broadcasting in 2006 - although not surprisingly "Up With The Partridge" does not feature in its schedule.

Other comic entertainers who have drawn comedy from that stereotype include Allan Smethurst 'The Singing Postman' and The Kipper Family lately represented by 'son' Sid Kipper, though these are associated with Norfolk in general and not just the City. These have been joined by The Nimmo Twins.